.2024 has actually been a volatile year for adtech funding.U.S.-focused adtech startups, the moment familiarized to snagging billions in financial backing each year, have actually brought up virtually $360 thousand so far this year, putting it on track to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase information. That decline results from market saturation, increased regulative stress, and financial uncertainties.ADWEEK talked to 5 VCs who remain to acquire adtech business, despite these problems, about what they are actually seeking as well as what they steer clear of. Possibly unsurprisingly, these investors are targeting opportunities in privacy-focused modern technologies as well as industry-specific regions like linked television.